San Francisco Department of the Environment

Senior Marketing & Community Engagement Strategist

DEPARTMENT Environment
ANALYST Preston Treichel
DATE OPENED 4/11/2019 10:00:00 AM
FILING DEADLINE 5/6/2019 08:00:00 AM
SALARY $45.56 - $55.38/hour; $7,898.00 - $9,598.00/month; $94,770.00 - $115,180.00/year
JOB TYPE Permanent Exempt
JOB CLASSIFICATION 5642 – Senior Environmental Specialist

Do you love using your time-tested marketing and communications skills to inspire behavior change? Is piloting new approaches to promoting eco-friendly practices your forte? If so, we invite you to take advantage of an opportunity to use your skills to build a better future for San Francisco.

Who We Are
The San Francisco Department of the Environment (SF Environment) provides solutions that advance climate protection and enhance quality of life for all San Franciscans. SF Environment is recognized worldwide for its environmental policies and programs, which center on achieving zero waste, reducing environmental toxins, advancing environmental justice, promoting sustainable transportation modes, expanding clean energy infrastructure, greening our built environment, and protecting our urban forest. We’re a passionate, mission-driven team and a great place to work, offering an attractive benefits package that includes healthcare and retirement.

Who You Are
The Senior Marketing & Community Engagement Strategist is a skillful manager of projects and people who leads high-impact marketing campaigns, behavior-change initiatives, and communications in collaboration with City and community partners. Project goals will have a special emphasis on motivating people to get out of single-occupancy vehicles and into more sustainable transportation modes, though you’ll nimbly shift to other focal areas, from supporting climate and clean energy projects to managing public-facing campaigns in support of zero waste.

Serving in a supervisor-level position (Class 5642), you’ll work under the guidance of the Class 5644 Program Manager (Communications & Community Engagement) and have day-to-day decision-making responsibilities for projects, as well as the ability to negotiate within project scopes.

What You'll Likely Do
According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this class and are not intended to be an inclusive list.

Project Design & Stakeholder Engagement:

  • Design, implement and evaluate creative, high-impact marketing campaigns, pilots, and behavior-change initiatives targeted to San Francisco residents and businesses — both internally managed and in collaboration with external vendors and partners
  • Project manage multi-stakeholder community engagement activities such as workshops and community meetings in support of project goals, facilitating as appropriate
  • Coordinate closely with interagency partners, San Francisco residents, businesses, community organizations, and City colleagues in the planning and execution of projects and initiatives
  • Write campaign and project reports and present findings to relevant stakeholders, as assigned

Commuter Benefits Program Management:

  • Oversee marketing, administration and customer service in support of the City and County of San Francisco’s (CCSF) Commuter Benefits Program, comprising a range of sustainable transportation services and resources for employees
  • Oversee administration and customer service for the Commuter Benefits Ordinance and the Tenant Bicycle Parking in Existing Commercial Buildings Ordinance, escalating cases of non-compliance, as necessary

Budget & Vendor Management/Resource Development:

  • Manage marketing and specialty vendors supporting assigned projects and initiatives, as applicable
  • Manage budgets and grants falling under assigned project and program scopes
  • In collaboration with Transportation Demand Management (TDM) partners, lead efforts to secure funding for TDM projects, including proposal writing, funding applications, and budget oversight

Departmental Representation & Support:

  • Supervise a multidisciplinary team supporting marketing and communications, grassroots community outreach, customer service, and administrative needs
  • Represent the Department at City functions and community/ stakeholder convenings, as directed by the Program Manager
  • Perform other duties related to those described above, as required
  • Supervision Exercised
  • Supervises staff and contractors, including Class 5638 (Environmental Assistant) and 9922 (Trainee) direct reports.

Appointment Type
This position is a Permanent-Exempt Appointment, with an anticipated duration of 36 months. The position is excluded by the Charter from the competitive civil service examination process and shall serve at the discretion of the appointing officer.

Possession of a baccalaureate degree in public administration, business administration, environmental sciences, or a related field (within the specialty area of marketing & community engagement) from an accredited college or university; AND

Four (4) years of experience performing duties similar to those described in this class, within the specialty area of marketing & community engagement.

Knowledge of

  • Integrated marketing and communications project management
  • Community-based social marketing
  • Environmental topic areas including, but not limited to, transportation demand management, clean energy, climate change, zero waste, and toxics reduction
  • Culturally-competent marketing and community engagement principles and approaches
  • Quantitative and qualitative data analysis and reporting
  • Stakeholder engagement and meeting facilitation
  • Style guide(s) such as APA, Chicago, and/or Oxford

Ability to

  • Manage complex projects and programs
  • Work with & manage external vendors
  • Skillfully edit and write to persuade (e.g. marketing, copywriting) and inform (e.g. reports, official documents)
  • Design, plan, and work within budgets
  • Motivate and develop staff
  • Supervise multidisciplinary teams
  • Use spreadsheet and CRM software
  • Communicate effectively, both orally and in writing
  • Present before large groups of people
  • Collaborate with community and City partners and Department staff to deliver quality programming
  • Communicate in Chinese, Spanish or another language commonly spoken in San Francisco

Additional Application Information
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring. Applicants must meet the minimum qualification requirement by the final filing date, unless otherwise noted.

Candidates are requested to submit a resume & cover letter and attach it to their application. Upload this document as a PDF or Word file, with the naming convention of “YourName-5642MarketingStrategist”.

Read the full job description & apply >